Dwayne Johnson’s “Project Rock” became an official partner of the UFC in 2022 and is launching a shiny new dual-branded BSR 3 training shoe today. Designed with shock-absorbing cushioning that absorbs explosive impact, these shoes are built to propel you from the ground up. M&F takes a closer look.
The “Project Rock x UFC BSR 3” is a unisex training shoe that aims to provide comfort in a variety of athletic activities. Particular emphasis is placed on forefoot flexibility and while the shoe itself weighs 11oz, Under Armour’s patented UA TriBase technology will make this shoe lightweight, maximizing ground contact and offering natural movement when you need it most. The brand’s popular Charged Cushioning® midsole also absorbs shock and converts returned energy into a responsive burst.
“We’re proud to design innovative training shoes worn and inspired by the MMA warriors who compete in the greatest sport in the world,” Johnson said in a press release.
What do the Project Rock x UFC Edition training shoes look like?
As the official shoes of the Ultimate Fighting Championship brand, these bespoke BSR 3s adopt the MMA powerhouse’s black, red and white colors. They proudly sport a white UFC logo ribbon attached to the clamp and the shoe itself combines red, black and gray making it a strong statement. On the shoe’s website is The Rock’s mantra; “Blood, Sweat, Respect” and BSR decals are positioned on the back and sole of the shoe. We think they are watching the business!
Men and women ( https://www.underarmour.com/en-us/p/project_rock_collection/womens_project_rock_x_ufc_edition_bsr_3_training_shoes/196883010004.html?dwvar_196883010004_color=004&start=0 ) version of the shoe is identical, available in unisex size.
OUR @UFC ✖️ @ProjectRock the partnership is rooted in hard work and legacy.
Work ethic and legacy are the pillars of all @UFC athletes.
THE #HardestWorkersInTheRoom defining their LEGACY. @ProjectRock is proud to be the Official Footwear Partner of the UFC. #ForThoseWalkingWalking pic.twitter.com/aSNl0Nwnum
— Dwayne Johnson (@TheRock) August 30, 2022
What activities are Project Rock x UFC BSR 3 suitable for?
The BSR 3’s full rubber sole gives them a high level of traction and durability, making them ideal for training disciplines that require stability without compromising flexibility. Whether you’re rolling on the mat, running on a treadmill, or looking for CrossFit PR, the BSR 3 has a lot to offer. They even work well underfoot during weightlifting movements such as squats and deadlifts and hold weights in the 400-pound range well. If you lift heavier or need an extra stretch, the Project Rock 5 Workout Show can be another great option when you need to upgrade.
“The values and fundamentals of Project Rock are so aligned with the values and fundamentals of the UFC and the fighters,” Johnson says. “I always like to say ‘I’m the hardest worker in the room,’ but the truth is, we’re all the hardest workers in the room.”
Conveniently, as is becoming a welcome trend with sports shoes, the BSR 3 are versatile enough to wear as part of your daily routine, so they’re ideal for work and play. The BSR 3 also features an updated upper construction, including a bootie-style fit comprised of lightweight mesh. This provides a sock-like grip for a comfortable feel without the fit being too tight. Simply put, most athletes should benefit from using the BSR 3s, especially since they’re at the budget end of the Project Rock lineup, priced at just $100 (the PR5s that will set you back $150).
Verdict: A must have for UFC and The Rock fans, and anyone looking for a solid everyday training shoe. Available now through Under Armour.