If you look carefully at the ZOA Energy logo, there is a number 7 placed in the letter Z; a reminder that life hits hard, but you can fight back harder.
When you look at the massive success that Dwayne Johnson has achieved in his lifetime, it’s hard to imagine the WWE legend becoming a global megastar, defeated, beaten down and broke. But that’s exactly who he was at the age of 22 when his dreams of playing for the NFL came to a screeching halt.
After not being drafted into the NFL and being kicked out of the CFL, Johnson was faced with the reality that what he had worked so hard for just wasn’t going to happen. (And we all know how hard the Rock works)
Sent home and forced to live with his parents on just seven bucks, it’s safe to say the Rock himself had hit rock bottom. That’s when Johnson had two choices: give up or give it his all to create the life he wanted.
“I was going to do everything in my power with my own hands to change the trajectory of my life,” Johnson says, and he did just that.
If you’re a Rock fan, chances are you already know this story, but what you don’t know is that that defining moment in his life became the heart and soul of AZO Energy; the fastest growing energy drink brand on the market.
The moment ZOA Energy was born
Created by Johnson co-founders, Dave Rienzi, Dany Garcia, and John Shulman, who for decades not only built brands and businesses together, but built a bond over more than 31 years that now feels more like an extended family. “We’re business partners, but more important than that, we’re family,” Johnson says. So when the close-knit group realized that there was no energy drink on the market that matched what they were looking for, which consisted of clean ingredients, essential vitamins, antioxidants , amino acids and clean, green natural caffeine, it was second nature to partner up and bring their vision to life.
“When we realized the energy drink we wanted didn’t exist, we decided to partner up, align our vision and ambitions, and we were going to create it,” Johnson said. And in that effort, ZOA Energy was born.
A formula for success (in the gym and in the market)
It wasn’t long before ZOA Energy became the fastest growing energy drink on the market, and for good reason. Consumers not only loved the product, but respected the co-founder’s mission behind the drink: to provide everyone, of all backgrounds, cultures and statuses, with a clean, natural energy drink formulated with health and goals in mind. of the consumer.
“There is a real story, a real meaning and a real authenticity behind our brand; a real connective tissue between our ZOA Energy and our consumers,” says Johnson.
And it’s the healthiest-for-you ingredients that stand out to consumers, such as green tea and antioxidant-rich unroasted coffee beans for sustained energy and immune system support.
Along with the Cadillac formulation that went into ZOA Energy manufacturing, comes a new addition to the brand: AZO+an extremely functional 12oz drinkable pre-workout supplement with none of the unwanted side effects found in pre-workout supplements on the market today.
And with David Rienzihealth manager, strength and conditioning coach from the Rock, with over 25 years of experience in the health and fitness field, the co-founders of ZOA Energy were able to formulate a recipe for success before the coaching.
Can you smell what Dave Rienzi has concocted?
Rienzi’s expertise has given him in-depth knowledge of sports supplements, which makes ZOA+’s formulation unique. “When designing the formulation of ZOA+, I included the ingredients that over the years I have found to be most effective for my clients and myself, in addition to incorporating new formulation innovations” , says Rienzi. And it was by no means an overnight operation, as the co-founders strategically executed a formulation process over an eight-month period.
Rienzi’s goal was to create a highly functional, ready-to-drink supplement that provides consistent energy throughout intense training, with no adverse side effects, while tasting great.
“I started with a targeted list of ingredients that I thought would be very effective for the functional outcome we wanted.” He explains. From there, working closely with the formulation team, the co-founders then determined which ingredients worked best.
The formulation was then put through its paces in the gym, and the rigorous process of testing and retesting the optimal ingredient levels for all facets of ZOA+ began. “It was an arduous process, but I couldn’t be happier with where we landed – the functionality and taste of the product is exceptional,” says Rienzi.
Rienzi strongly believes that ZOA+ will change the way people train with its unique formulation that will give them sustained energy, promote blood flow to muscles, and support cognitive function and focus.
A preview of the ZOA+ box
A sugar-free energy supplement with 200mg of natural clean caffeine from green coffee and green tea, ZOA+ contains no preservatives, artificial flavors or colors and contains focus-enhancing B vitamins, folate and ginkgo biloba; 3,000 mg of performance-boosting nitric oxide and L-citrulline support; hydrating electrolytes; vitamins C and D which support the immune system; and a blend of healthy dietary supplements and antioxidants designed to support workouts.